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Southwest airlines news 201411/29/2023 But the company did not quickly bounce back like the rest of the industry, in large part because of technological shortcomings. Southwest’s problems started with a severe winter storm that disrupted every airline in the busy travel days before Christmas. “We know even our deepest apologies - to our customers, to our employees and to all affected through this disruption - only go so far,” the company said in a statement on Thursday. By contrast, the airline had canceled just 39 flights scheduled for Friday as of Thursday afternoon, according to FlightAware, a flight tracking service. More than 2,300 of Southwest’s flights were canceled on Thursday, or about 58 percent of the flights that it had scheduled for the day. But the company’s meltdown stranded thousands of travelers, bewildered employees and put its executives on the defensive, possibly doing damage to Southwest’s brand that could take years to repair. Over its five-decade history, Southwest has cultivated a reputation for inexpensive tickets, reliable customer service and flight crews with a sense of humor. Southwest Airlines, caught in a vexing tangle of misplaced staff and technical problems since last week’s winter storm, said Thursday that it planned to return to normal operations on Friday “with minimal disruptions.”
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